TITLE: BUYERS JOURNAL
DATE: MAY 2014
CLASS: MERCHANDISE MANAGEMENT
For this project I was a buyer for Victoria's Secret. I researched and analyized the company so that I could launch a new robe collection for Mother's Day. The collection I created was entitled "Your Own Idol". This concept was generated from leading female icons such as Marilyn Monroe and Princess Diana. After providing the background information (e.i mission statement, operations, etc), I then began work on understanding their marketing stratagety to benefit the launch of "You Own Idol". Click on the image above to view the Buyers Journal.
In this essay I discussed how over the past several years, department stores have used their online status to not only bring in revenue, but also to further brand themselves. I researched GAP, Macys, and Target to elaborate on the importance of online retailing, and staying true to the "brand image". Click on the image above to view the essay.
For this project I had to research at least two sweatshop scandals and report what those companies did in response, both successfully and unsuccessfully. Click on the image above to view the essay.
How can you help make everyday, even every moment, better for the planet? For this project I researched substainable fashiom, zero-waste fashion houses, and the fiber repreve. Fashion Production is a small portion of the waste that the industry generates. Click on the image above to view the essay.
TITLE: E-TAILING
DATE: APRIL 2014
CLASS: MERCHANDISE MANAGEMENT
TITLE: CONSULTING INDUSTRY PROBLEMS
DATE: APRIL 2014
CLASS: INTRO TO MANUFACTURING
TITLE: HANDLING DIFFICULT SUPPLIERS
DATE: APRIL 2014
CLASS: INTRO TO MANUFACTURING
In this essay I had to research and discuss four possible solutions for a conflict that arised between vendors. I discussed the advantages and disadvantages for each solution that I provided. Click on the image above to view the essay.
TITLE: ZERO-WASTE FASHION
DATE: APRIL 2014
CLASS: INTRO TO MANUFACTURING
For my final for Store Operations I was asked to create an expansion of Starbucks Corperation. My first task was to research Starbucks and find a authentic idea to branch off the corperation without there being a disconnect. Not only did I need to come up with an expansion plan, but I also needed to succesfully brand this new idea. After I chose my concept, I then created an Operations Manual followed by a short yet informative presentation. Click on the image above to view the Operations Manual
TITLE: ATHENA GREEK CAFE
DATE: JUNE 2014
CLASS: STORE OPERATIONS
